Artificial intelligence (AI) is no longer a feature of science fiction. Businesses around the world are discovering new ways every day to use AI to improve the customer experience. These improved systems have useful suggestions and helpful answers and deliver them quickly.
AI has the ability to significantly improve customer interactions in a number of ways.
1. Curating email content
Teams typically spend hours planning weekly emails and writing to various customer profiles.
The problem with this approach is that you can’t personalize every single email sent to every customer on the list, even if the rest of your strategy is solid – and every good marketer knows that personalized content performs better.
AI has a solution: algorithms record a subscriber’s website experience and email browsing data to determine how that prospect is interacting with your content. With the help of this profile, the algorithm recognizes which content is most relevant for the user and writes personalized emails that he is more likely to be concerned with.
Personalized emails can be based on:
- Read blog posts
- Past website interactions
- First interactions with branded emails
- Time spent on site
2. Improving the overall customer experience
Companies can use AI to take a multi-faceted approach to improving the overall customer experience:
Personalization: Customers want a personalized experience when they visit your website or store. With AI, you can build a more personal interaction for each visitor. For example, a returning customer can place an order or access a device with face or fingerprint recognition.
Fix problems early: Well-designed chatbots stay one step ahead, create seamless user experiences and provide solutions to common problems on the way to purchasing a product.
Streamline Selling: If a customer decides to buy your product, the buying process must be painless.
3. Better service and higher quality leads
If your company is looking to implement a chatbot, it is important to design it well.
A good chatbot can collect a lot of customer-facing data, including location-specific requests. AI can analyze common problems, identify patterns, and predict which problems are underlying a user’s difficulties. Well-designed chatbots can solve many problems faster than a live chat representative.
In addition, this data collection enables your company to personalize content marketing and generate higher quality leads. These prospects are more likely to convert into paying customers and are always worth the investment.
4. Increase in productivity
Artificial intelligence can proactively initiate customer interaction and give them the information they want or support them in purchasing a product. Well-designed chatbots solve frequently asked questions and transfer unresolved questions to a member of the customer service response team.
When your customer service team only needs to focus on complex issues, they can focus on other areas of the business, increasing productivity and improving customer interactions.
5. Generating customer insights
It can take months to understand the behavioral patterns at all of the numbers, but the AI can cut that time down to days or even hours.
Major companies like Under Armor, Sephora, and Urban Outfitters use advanced machine learning engines to create actionable customer groups from billions of data points. Data can include:
- Geospecific events
- Buying behavior
- Previous notices
- Psychographic factors
- On-site interactions
- Source of the transfer
Algorithms can use this Training data Develop systems that:
- Determine which types of customers should and should not participate in a campaign
- Map a customer to the products they are likely to use
- Avoid promoting specific products to buyers who return items frequently
6. Continuous work
As AI advances, it becomes cheaper and more productive. It doesn’t have to sleep or take breaks to eat or recover from an illness, and it works around the clock in ways no human could. Not only that, a well-designed AI makes no mistakes and works tirelessly with constant productivity.
Of course, you shouldn’t expect to replace your employees with AI. AI works best when it makes life easier for everyone and ensures employees don’t burn out.
Virtually every industry can benefit from the way AI improves customer interaction. It is undeniably worthwhile to be one step ahead of the competition. If you use AI to improve the customer experience, you can go a long way.