Most people may be familiar with text messaging because friends and families use it almost religiously in daily conversations. However, business text messaging is much more complicated due to various factors common to the industry, such as different code lengths and text delivery methods, each with their own risks, limitations, and costs. In addition to being more complicated than its leisure counterpart, Business text messages differs from the mere marketing strategy or communication between employees and customers in the following points.
1. Questions about the text messaging method
For one thing, text messages are all the same and yet not all are the same. They are the same in that they are delivered to different digital devices over cellular networks and the Internet. In addition, messages have evolved from short messages (SMS) to multimedia functions (MMS). The difference lies in the shipping method. Each has its own set of limitations that are worth considering when choosing the best solution for your business. The most common method is extended code SMS, which is essentially an SMS sent using standardized local phone numbers that, while generally available and recognizable, have significant limitations. This helps reduce marketing spam and is primarily intended for personal communication rather than business use.
The second method is by sending SMS using shortcodes, which are usually associated with automated mass messaging delivery services. While there are hardly any delivery restrictions for such codes, the numbers are expensive to lease. Vendors usually share them with all customers. This is great for sending urgent messages to multiple recipients at the same time, but not for managing individual customer conversations and responses.
Even so, it’s useful for mass messaging and marketing purposes. The last and newest method is toll-free SMS. A combination of short and long codes offers the best of both worlds. Although it is less restricted than long codes, it is better than shortcodes for conversational texting. In addition, toll-free numbers have immediate business associations and cost a lot less than shortcodes. Systems that allow you to send text messages through the interface with the wireless carrier’s email systems are unreliable and depend on the prior knowledge of the contact’s wireless carrier.
2. Find out hidden fees
Although there are many text delivery methods available and advertised aggressively, it can be difficult to fully understand the hidden and projected fees for subscribing and using any particular method. Advanced code plans that claim to be unlimited should be viewed with caution, as the above limitations make long codes incapable of being truly unlimited at all. Hidden and additional fees for things like users, features, and support should also be viewed with caution, as should services that force you into long contracts with attractive service level agreements that bosses love but offer almost no value.
3. Prioritize quality over quantity
As good as the service is, there will always be downtime. Almost every service provider relies on cellular providers and aggregators for messaging. The applications of the service providers also play a role. Should a device fail, a resulting domino effect of failure will halt messages and prevent them from being sent. No network is perfect, and messages tend not to be delivered in sparsely populated areas, which the FCC is very aware of.
It’s worth noting that business text messaging is no longer limited to cell phones but can be enabled for landline phones, tablets, ipads, etc. This makes it easier for you to send your current work phone number via SMS and to send and receive text messages via website interfaces.
Support, simplicity, longevity and transparency are more important than costs when providers send critical messages in emergencies or otherwise and work with like-minded companies.
Sending SMS can be tricky, and many factors determine whether a particular text recruiting platform is right for you. In addition, the choice of provider is ultimately yours. A combination of rules and common sense should help you make this decision and use the provider of your choice. If used responsibly, SMS can enable any company to expand its brand and communicate consistently and meaningfully with customers. Don’t ignore any responses or go for an old opt-out system. You can also use the many resources available to streamline your business text messaging.