Sales or service cloud: which one is best for businesses?

Salesforce supports more than 150,000 companies worldwide. In 2020, more than 250,000 sales partners were generated $ 17 billion for the company.

Salesforce consists of different modules that represent specific business areas. Two of the most popular Salesforce modules are Sales Cloud and Service Cloud. They have some similarities, but they have distinct noticeable features.

Service Cloud helps companies to sell their products / services. In comparison, Sales Cloud improves sales opportunities and potential lead generation. When you sign up, you need to decide which one is right for your business.

You can use different modules. If you use Salesforce but are not sure which module to invest in, this article is for you. We explain to you what each module means and which one is best suited for your company.

With the Sales Cloud you can automate, manage and analyze the sales process. You can rent one Salesforce consulting firm to steer you in the right direction.

Sales reps can have custom accounts to keep track of the sales funnel and process. In addition to monitoring, they can communicate through many channels within the cloud user interface.

Sales managers can monitor the sales process thanks to a powerful dashboard. You can view the strengths, weaknesses, performance data, and other reports of each sales rep.

Important functions of the Salesforce Sales Cloud

  • Account and contact management

You can edit all of your contacts and communicate with them all the time.

You can track the leads generated by the sales reps and turn them into paying customers. Doing this would help you increase your sales conversion rate. In 2020, the Sales Cloud was the largest generating sales Salesforce module.

You can create a custom dashboard and reports and access them from anywhere in the world.

This makes it easier for you to exchange sales reports with team members from other departments. This attribute facilitates collaboration and efficiency within the organization.

  • Work process management and approval

Get visual workflows on sales, expenses, and discounts. It will help you stay agile and start making plans for your business right away.

Another popular module is the Salesforce Service Cloud. Most companies use it to manage their customers instead of leads. It gives you all the tools you need to track, engage, and sell to your customers.

Customer service representatives use the Service Cloud to resolve customer inquiries. You can help customers navigate from one point to another. If your users have any questions, your customer service team should provide solutions right away.

Companies use this module for their operations for a quick and efficient transition. With Sales Cloud, you can provide smooth and great customer support. This increases customer loyalty, loyalty and satisfaction.

Important functions of the Salesforce Service Cloud

A complete suite that allows you to organize and complete the tasks related to customer service.

Activate sales representatives to chat with your customers using the chat service feature

This module automates your email responses. You can reply to all incoming e-mails using the “E-mail to case” function.

Service Cloud allows you to create self-help manuals for your customer representatives. This feature allows you to treat your customers with relevant information.

It is a platform that unifies all customer support channels including social media.

When deciding between the two, you need to understand your business process. Is it more customer-oriented or leadership-oriented? While no company will be at one of the extremes, there is always an inclination to a certain side.

Does your company sell high-ticket items that require lots of contacts before buying? Then a Sales Cloud might be a better option. Your sales reps can track leads in real time and in the past as needed.

Service Cloud lets you sell items at a lower ticket price, but more frequently. In this way, the customer will shop with you many times in their lifetime. If that is your goal, investing in a service cloud might be a better decision.

research states that using Salesforce is beneficial for customer satisfaction and organizational performance. Since customer satisfaction corresponds to sales conversion, a service cloud is required.

There will be times when you will need to use both the sales and service clouds. If you need to scale your business or manage different product categories, you can use both modules. If funding is a problem, you can purchase the Service Cloud. This module largely overlaps with the Sales Cloud.


Salesforce is that most efficient CRM software in the world. When it comes to sales or service cloud, choosing the right module can be tricky.

If you’re not sure which modules to choose, check out how they can benefit your business. You can get expert advice from a certified Salesforce employee. It helps you run Salesforce modules conveniently and appropriately.

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