Today, customers have more options than ever before, not to mention a deeper understanding of quality service that allows them to bypass gimmicks and seek the best possible experience. This, along with the increasing use of mobile technology by customers, has highlighted the relevance of engagement to them. With that in mind, the following six marketing strategies are outlined to help keep your customers informed.
The first marketing strategy to keep your customers updated is to create a social media group. Social media has irreparably changed the way the world communicates and is expected to grow exponentially in the years to come. Hence, it is imperative to seize the opportunity and create groups on the most popular social media platforms that your customers are most likely already using. This allows you to be in direct contact with customers by sharing the information they want, updating them about upcoming services, and answering questions. This creates a two-way dialogue in which the creator and customer can interact on equal terms to find the best solutions and share experiences.
The second marketing strategy to keep your customers updated is to host competitions on social media platforms. Campaigns and games are extremely inexpensive and successful engagement tactics with participation and prizes that customers enjoy and that they host on social media platforms more conveniently than ever. They make it easy to attract customers, keep their attention, and keep them updated.
The third marketing strategy to keep your customers updated is to develop customer loyalty campaigns using CRM or customer relationship management. Social media platforms offer ample opportunities to reach and interact with customers. However, it is just as important to analyze the resulting data to identify patterns and make subsequent decisions accordingly. Nowadays, CRM is largely integrated with social media platforms for easy access to real-time snapshots of customers.
The fourth marketing strategy to keep your customers updated is to organize offline events. Offline events offer a more intimate and personal way to socialize and communicate than the usual instant messaging and other online communication modes. This promotes loyalty and understanding of the brand in question. A regular get-together at an agreed-upon location or a booth set up at an ongoing public event can be a great place to meet clients and feel part of something unique. Offline events offer an insight into a simpler and more classic way of customer loyalty.
The fifth marketing strategy to keep your customers updated is to get customers on your team. This can be achieved by getting them involved in product manufacturing through interactive tours, collecting their opinions and feedback, surprising them with promotions and regular shout-outs on various social media platforms.
Showing them appreciation for their loyalty and inviting them to collaborate as a team on creating content, including creating case studies, will let them know when certain milestones have been reached.
The sixth marketing strategy for keeping your customers informed is to strategize content. As customers get tired of the intrusive advertisements and prefer more valuable and actionable information, offer them exclusive content that can expand their understanding and knowledge of the services your brand is promoting. This content can be in a variety of formats, from paper to podcasts. Development and implementation of a marketing strategy with Email to text can quickly maximize customer loyalty and ROI.
Successful customer engagement can optimize the customer experience and retention. Most companies recognize this, but often don’t make anything of it due to a lack of planning and strategy. This is important because customer loyalty doesn’t happen overnight or randomly.