Combined marketing presentations increase your business. Regardless of whether existing employees are to be retained or new customers to be acquired, what is included in one of these demonstrations must have an impact. Here are some tips on how to use the right marketing presentations to increase your sales, attract more customers, retain your current customers, and increase your overall business.
Do your homework
A thorough analysis is the foundation of a great presentation. I’m not going to sugar-coat it; This phase is the most intense of your entire presentation method. I warn everyone, especially first-time speakers, never to ignore this process.
It can be daunting to blindly dive into a new business strategy. For this reason, it is best to start your new business model with two goals:
- I’m looking for your customers’ attention.
- Understand your audience
When you start out and opt for online courses or even a free webinar, think about how much the audience will retain and how much effort it will take the speaker to catch your attention and hold it for at least during a one hour webinar a few minutes while he makes his point. Now think about your audience.
Attention span, delivery and other factors.
Attention is waning every day these days; it’s even less than you thought. Dr. Carmen Simon, a cognitive scientist, conducted a study on the intersection of cognitive science and communication from a PowerPoint perspective and found that participants remembered and averaged four slides from a standalone PowerPoint presentation with 20 slides.
Narrowing and streamlining your speaking engagement on a specific topic will keep your audience engaged. A focused presentation has clearly defined limits. No attempt is made to do anything about an issue.
It is clear, concise and fulfills the stated goal.
Your goal should be to have all of your content, including your PowerPoint slides, in focus. Pay attention to the number of slides in your presentation, as well as the format and design of the slides. This will put more emphasis on you as the moderator.
Remember that your knowledge, skills, expertise and understanding will set your presentation apart from the rest. Researching where you are speaking and who you are speaking to is key to knowing your audience. This particularly applies to social media presentations due to the wide range of acceptance and qualification levels.
Get to know your customers
You can’t grow your customer base if you don’t know who your customers are. This means that your marketing cannot be generic. It has to suit each customer differently. In this way, you will reach a specific audience.
For example, if you want to work with a company like KDB-Versicherung, focus your marketing on the numerous forms of coverage. It could be a wide range or something specific Renters Insurance in Montreal. Their promotions do not relate to filing claims against insurance agencies.
Not only do you need to know your customers in their current incarnation, you also need to figure out what they want to be in the future. With this information, you can market the solutions that are needed for today and when they decide to change. It will keep you in mind beyond the introduction.
Become a subject matter expert
Fancy graphics, animations and bold colors are not all a marketing presentation should have. It must also contain well-researched topics pertaining to the company you want to work with. To achieve this, those who do the presentations need to become subject matter experts (SMEs).
While your representatives won’t need 10,000 hours of instruction, they need to know what they’re talking about during a marketing presentation. There are sure to be questions from potential customers. When salespeople cannot provide answers or provide incorrect information, a customer is lost.
Representatives cannot pretend they know an answer to a question. That makes the company look bad when what they said doesn’t come true. The prospect will feel more confident about your business if your rep states during a marketing presentation that they don’t know the answer but researches and sends it back to them.
Measure what works
Presentations are not 100% correct at the beginning. While research is done during prep, some articles work quite well and fall flat with current and potential customers. Repeated use with representatives from different industries does not contribute to customer loyalty.
Therefore, the results must be measured with every presentation. The moderators shouldn’t do this as they could be biased without realizing it. Instead, after the presentation is complete, have customers fill out a survey form detailing what worked and what didn’t.
Make the necessary changes per response volume. If a single person mentions an area, it is likely your salespersons judgment as to whether it needs to be changed. However, if most of the viewers indicate a specific area, then you’ll need to make a change.
Keep doing this for every current and prospect you work with. Also, note that the presentation will never be perfect. It’s always a work in progress.
Be ready to act
Marketing presentations are just the starter to getting ahead with a client. The said making things happen is what drives things forward. Never assume that a customer will have to think long and hard before making a decision. You may be ready to take the initiative right after the final slide is presented.
Therefore, your company must be prepared for it. You should always be proactive with customers, even if you think they are not ready to sign a contract. While you may have done the necessary research, you don’t know how quickly things will change. You will be impressed when you can realize what is being presented in a short period of time.