Technology has dramatically revolutionized online marketing and advertising strategies for businesses. Marketing technologies are constantly changing, however, and companies need to update their marketing approaches to keep them up to date with the latest trends.
The 2020 Covid-19 outbreak changed the way companies market and sell their products / services. Companies have been forced to re-strategize and reinvent their marketing methods in 2021. Currently, online advertising and AI technology have taken over the marketing strategies for web-based businesses.
Here are 5 ways tech can help you market your business in 2021.
1. Data analysis
Online-based businesses should understand the importance of using consumer data to make marketing and advertising decisions. Many companies are currently making data analysis a central aspect of their marketing strategies.
Using data analytics, companies can access customer data related to their preferences, geographic location, purchase history and advertising sensitivity. Understanding this information enables companies to personalize advertising content and offers.
2. Voice search
Technological advances have made it possible for companies to learn How do I start app development for Android? and other devices. Voice search functions can be integrated into mobile apps and browsers to facilitate voice searches for products and services. For example, Amazon uses Alexa to search for products with voice.
Google claims that mobile searches account for 50% of all searches performed on the platform. Based on this trend, companies have recognized the need to incorporate voice search into their marketing strategies. With the right content marketing strategy and voice search capabilities, companies can improve their marketing campaigns and generate higher sales.
Companies should also develop relevant content by providing answers to frequently asked questions in the FAQs section. Customers use voice search to find this content and make purchases based on the information.
3. Artificial intelligence chatbots
A study by Forbes found that nearly 65% of US millennials prefer AI chatbots when doing business. Most midsize businesses, however, haven’t built AI chatbots into their websites and mobile apps. Hence, your business should develop the best online customer experience as consumers continue to move to web-based transactions. The integration of AI chatbots into the company website guarantees consumers that their questions will be answered promptly.
AI chatbots improve the customer loyalty and experience in your company. Technology has advanced so far that most consumers cannot distinguish the support offered by humans from that of AI chatbots. With this technology, your company can collect and analyze important customer data to improve customer service. A better customer experience drives new purchases and customer referrals. Ultimately, this strengthens your marketing strategy.
4. E-commerce platforms
The Covid-19 pandemic resulted in major cities being locked down and businesses being closed. Because of these circumstances, most of the consumers switched to online shopping. They used online platforms to place their orders and wait for deliveries. Companies with e-commerce platforms therefore saw increased traffic as the trends favored their virtual operation.
As the pandemic persists, the same trend is expected for 2021. With this in mind, you should set up an e-commerce platform where your customers can conveniently access products and services. You should include engaging promotions on your ecommerce platform to improve response rates and customer referrals. For example, you should offer reasonable discounts on your products and services.
5. Google Tag Manager
Google offers free tools that businesses can use to market their products and services online. Google Tag Manager is the latest tool that businesses can use in marketing campaigns for 2021.
With the Google Tag Manager your company can integrate all advertising platforms. It links Google Analytics, LinkedIn, Facebook, Google Ads and other platforms. With these integrations, you can share important marketing information with a single click across all platforms. This ultimately improves your marketing process and leads to higher sales.
The year 2021 is approaching. Hence, this is the right time to start developing the best marketing strategies for your business. Your effectiveness in using technology can help your company develop a competitive advantage in the marketplace. You can use data analytics, AI chatbots, voice search, e-commerce platforms, and Google Tag Manager to improve your marketing campaigns. By effectively leveraging these 5 tech marketing strategies, you can effectively market your business in 2021.