Search Engine Optimization (SEO) is a lot of things, but static science isn’t. Instead, it’s an ever-evolving art that can confuse even the most seasoned marketers. Part of the complexity of SEO comes from Google’s regular algorithm updates. Hence, the tactics and strategies that worked for you yesterday could prove useless or even hinder your search rankings.
How can financial firms prevent the sabotage effects of outdated SEO best practices?
The simple answer is to keep your finger on the pulse and keep up to date with the latest and greatest effective SEO practices. Sure, certain SEO tactics haven’t changed over time. You still need to tailor your content to user intent and have good quality backlinks to your website. However, you need to do a lot more than this for your SEO to have any meaningful impact.
In case you’re wondering, here are some reasons why financial firms still need SEO in today’s marketing world.
Some financial advisors believe that SEO has no impact on their business because their success and customer acquisition depend primarily on referrals. While it is difficult to downplay the importance of referrals in the financial sector, companies shouldn’t rely on referrals as the only source of leads to get them.
As with several other industries, the financial services industry cannot ignore the gradual and inevitable shift from traditional marketing to digital space. Reviews and testimonials are among the top lead generation approaches to use for your SEO strategies online.
According to Deloitte’s recent research, millennials would prefer to do their own online research on products and services when looking for wealth management and finance companies. This means that the majority of the population rely on search when choosing a financial company. So White label SEO programs and an excellent online marketing strategy have become essential for businesses in the financial market.
Here are five SEO methods that you can use to improve your ranking and get more traffic.
Optimize your website for speed, security and mobility
The number of PC users on the Internet is constantly decreasing as more and more people are turning to smartphones to surf the Internet. However, PCs generally have more powerful processors and better connection speeds. This translates into faster page loading and a better user experience on PCs. In order for your company to effectively optimize the website for search, it needs to solve this problem by optimizing the loading time and user interface for mobile devices.
Also, your website must meet search engine security specifications to get better rankings. Most people expect a webpage to take no more than two seconds to load. A cybersecurity study reported that a cyber attack occurs every 39 seconds, and 43 percent of these attacks target small businesses.
Identify top keywords using previous search trends
There are software and analytics tools available to help financial firms make the right decisions when searching for keywords. Some of these tools include Google’s Keyword Planner, SEMRush, and Ahref. With these tools you can examine the search behavior of online users and your visitors in the past.
The current algorithm that Google uses to rate websites comes from RankBrain optimizations. RankBrain is a machine learning and artificially intelligent algorithm used by Google to sort and improve the quality of search results. This algorithm evaluates various factors such as backlinks, domain authorization and content depending on search queries. Hence, you can use advanced SEO analysis software to identify the top keywords that are relevant to your content strategy.
Optimize all titles, headings, and content for main keywords
Now that you’ve identified the top keywords that will help you improve your ranking, it’s time to incorporate them into new and existing content. This approach helps search bots and crawlers to better index your web pages by determining their relevance. It works the way new article headings give an overview of the actual stories.
Likewise, your titles, descriptions, and headings should include your top keywords. As much as you include your keywords, it is important to avoid keyword stuffing as it is counterproductive.
Depending on your website’s content management system, you can use plugins or native features to add relevant keywords to your titles, headings, descriptions and main content. For example, you can use the Yoast SEO Analyzer in WordPress to check the keyword density and other keyword properties of your pages and content.
Claim and optimize your Google My Business page
One aspect of search that you can’t overlook is local search engine optimization. Financial firms looking to do more local business should focus on local traffic. Google My Business is the ideal way to reach potential customers in your area. These local map lists are shown to searchers near your company and contain important information such as working hours, office location, map navigation and contact numbers. It doesn’t get any better than this, as the claim that your listing is some kind of free advertisement. The specific information that appears on your business listing includes:
- Customer ratings
- Phone number
- opening hours
- Website link
- Social media links and online review profiles
- Business description
Avoid Black Hat Link Building Techniques
Gone are the days when black hat tactics were developed to beat search engines. The development of Google’s algorithms has put the final nail in the proverbial coffin of such strategies.
Instead of focusing on such strategies, direct your resources towards legitimate ways to get backlinks, such as: B. Publishing high quality and relevant content that others naturally share and associate with. You can use social media to promote your search-optimized content to the right audience, start conversations, and find out what your audience is interested in. This feedback is meant to help create the kind of content that offers value and gets to the top.
There’s no denying that Google has gotten smarter over the past few years. These days, bad SEO practices rarely go unnoticed and are not punished. Hence, financial firms looking to increase their position on SERP need to ditch any black hat link building tactic and pursue sustainable approaches to SEO that work.
Search engines like Google’s main focus are on improving the user experience and delivering highly relevant and high quality content. Keeping up with the constant updates is no walk in the park. However, you can save valuable time and money by using these effective tips to control these changes.